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Broadway’s Pivot: By: Erin Craig Of La Vie Productions

Broadway’s Pivot:   By:  Erin Craig Of La Vie Productions

Over these past 20 months, life has been challenging for all of us… As a NYC based theater artist, I’ll never forget that last day in March 2020 when I was in NYC having investor meetings for one of my Broadway-bound projects, “AUSTEN’S PRIDE: A New Musical of Pride and Prejudice”, people were getting sick and everything around us was shutting down… none of us had any idea that this ‘pause’ would go on so long.

“How do we move forward?” “What to do while we ‘wait’?” The live theatrical industry was amongst the first shut down and have been amongst the last to return. In the meanwhile, so many artists had to turn to other industries, leaving their passion behind.

As Broadway and Regional theaters have begun to return to live performances, we wonder how this re-opening will be different than before. We have all pivoted and changed our courses so many times, that anything is possible. Will the audiences return? Will the talent want to return to work? What kind of theater do we want to see?

What we know is that audiences do want to return, cautiously, so we put health and safety precautions in place for audiences and staff alike. Performers, musicians, crew and creative teams (directors / choreographers / designers) want to go back to work… there is nothing like making a story come to life on stage! And… the world is dying for some positivity, kindness and joy. Shows like “Come From Away”, “Wicked” and the upcoming “Austen’s Pride” tell the stories of love and hope – we all can use a bit of this right now! We want to see these shows in our hometown theaters, in NYC, Chicago, London and beyond. The magic that comes from live theater cannot be replicated in any other medium… and the joy that it brings, is unparalleled.

As we all learn how to exist in this new world, on behalf of theater professionals everywhere, we ask to please consider returning to the theatre…safely. Remember the beauty, passion and love that theater can bring to one’s life. Please… buy your tickets, get your booster , wear your mask and feel the joy that live theater can bring to your life.


As all of us who are rooting for the great return of Broadway,  I want to say a few words about Erin.   We met several years ago through a mutual friend who said do you want to invest in a Broadway show?    Well after many conversations, meetings,  even a fund raiser, a dry run and a finally a Broadway bound production, I am proud to say that it’s been amazing and what a dedicated person Erin  is.   She and so many want to see this Production go all the way.   It was also so interesting  to see how a show takes many pivots and years to even get to that famous street called Broadway.   The Production that I am invested in is called Austen’s Pride: A Musical..   A glimpse into the life of no other than Jane Austen and her famous Pride and Prejudice..We can all use a little of Mr. Darcy right now!!!!This is Jane Austen like you have never seen before.   We were so close to getting to Broadway right before the Pandemic and even flew out to Seattles famous 5th Avenue Theatre to see a final look before it would head to New York.  What a magical night  that was to see it all come together.   Well the journey continues and if you also have the show biz bug and want to be apart of this Broadway bound show please feel free to contact Erin Craig at La Vie Productions at [email protected]   (Jackie Grund-Editor of and an Investor with Austen’s Pride).

Thank you Erin for sharing your thoughts with all of us here on the Mezza.

On with the Show!!!!

 Erin Craig (she / her)
La Vie Productions LLC
[email protected]
(917) 923-9219 ph


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